Puppy Love Party
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Boosting Tenant Retention and Happiness with Puppy Love
In the Los Angeles area, historically one of the most robust markets for corporate real estate, Property Management – as well as employers – are still struggling to get people back to the office. Occupancy stands at around 49%; improved from immediate post-pandemic occupancy, but not anywhere near the former world when going to the office every day was a given.
Tenant retention is top of mind for Property Managers. There are many ways to approach this issue – attractive rent, terms, and a well-managed property with desirable amenities. But how can properties take this effort a step further – while also keeping it simple and affordable?
Building a Fun and
Engaging Environment
According to Bhuprendra Choudhary, Head of Customer Success and Products at FieldCircle, in a recent article for Forbes, the number one way to help ensure tenant retention is to provide a positive and motivating environment – keeping it professional, yet fun. Cycling through a variety of fun activities like video game tournaments, superhero Fridays, meme Mondays (best meme wins lunch) and so on, is a great way to keep your tenants engaged. Keeping company perks fun helps ensure people stick around.
Consider positive, engaging activities that provide a break, show appreciation and thoughtfulness; something fun, memorable and that provides stress relief and an opportunity to give back. It’s not rocket science. And it doesn’t need to be. Simple is always best.
The Heartwarming Approach
This year, leading Property Management companies have turned to Puppy Love™ - providing health and wellness experiences at the workplace with rescue puppies - to help them to engage and appreciate their corporate tenants right on their properties.
Not only are puppies universally loved, but scientific studies have also shown positive therapeutic effects from animal interaction – including decreasing blood pressure and reduced levels of cortisol. Moreover, all our pups come from local rescues, are adoptable and Puppy Love gives 20% of proceeds back to our rescue partners to help with the care of these pups until they find their forever home. Everybody wins!
Success StoriesProperty Management Companies Embracing Puppy Love™
Lincoln Property Company
Lincoln Property Company brought in Puppy Love™ on Valentine’s Day for two of their properties. The event was advertised to the population and was eagerly anticipated. Tenants streamed out of the building over lunch to snuggle and play with pups, interact with each other, and enjoy a little stress relief in their busy day. In fact, Puppy Love was such a success, LPC and has already booked for Valentine’s Day 2024.
CommonWealth Partners
CommonWealth Partners, a private real estate investment, development, management, and operating company based in Los Angeles, brought in Puppy Love to their 515 South Flower property over lunch with music, ice cream, puppies and even kittens. The surprise and delight of the many tenants who crowded around the puppy pen was palpable!
Marketing Central
Marketing Central, a creative services and events company specializing in the Commercial Real Estate and Property Management sector, has consistently booked Puppy Love™ events for several of their properties – including The Mix in Northridge and Corporate Point in West Hills.
Choose Puppy Love
Not only are Property Managers strengthening client retention when they provide Puppy Love events for their building or campus, they’re also giving tenants great idea of how they can use Puppy Love for their own employees as an appreciation or team building event. Let us help you and help your tenants.
The goodwill resulting from these events among tenants cannot be underestimated. “We should do this every week!” and “Best day ever!” are comments heard over and over. Moreover, our property management clients tell us they are constantly being asked “When will the puppies come again?”
Again, not rocket science. Just a good healthy dose of Puppy Love.