Puppy Love Steals the Show at Zenith Live 2026

Animated walking paws

Puppy Love Zenith Live 2026

Zenith Live 2026, Zscaler’s premier learning conference, took over the Fontainebleau Las Vegas on June 8–10, bringing together thousands of executives, security architects, IT leaders, and technology professionals to explore the future of cybersecurity in the AI era. Attendees spent their days deep in conversations about zero trust architecture, agentic AI, and emerging security challenges, but they also found time for something equally powerful: puppy cuddles.

Puppy Love returned for its second year at Zenith Live, once again delivering one of the conference’s most talked-about experiences. Positioned in the heart of the expo hall, the Puppy Love Park quickly became a must-visit destination. Between sessions and meetings, conference-goers stopped by to recharge with tail wags, belly rubs, and a few minutes of pure joy. What started as a “quick stop before my next session” often turned into a daily ritual, with many attendees returning multiple times over the three-day event.

This year’s activation featured eight adorable puppies from four different litters, each bringing their own personality and charm to the show floor. Nala and Simba quickly emerged as fan favorites, winning over attendees with their cuddly nature and willingness to snuggle into any available lap. Nalu, a sweet Shepherd mix, became a natural ambassador for the experience, balancing bursts of puppy playfulness with a calm, grounding presence that seemed perfectly tuned to attendees who needed a moment of real rest.

The puppies were provided by Wagging Tails Rescue, a Las Vegas–based nonprofit dedicated to saving at-risk dogs and helping them find loving forever homes. Through Puppy Love’s partnership model with rescue organizations, every event serves a dual purpose: creating memorable, wellness-focused experiences for attendees while increasing visibility, socialization, and adoption opportunities for deserving rescue animals.

The Puppy Love Park drew attention from across the conference and far beyond the expo floor. Popular cybersecurity influencer Caitlin Sarian (@Cybersecuritygirl) stopped by to interview attendees and spend time with the four-legged stars, capturing the energy of the space and sharing it with her community. Throughout the week, the park became a natural gathering point where conversations started easily, new connections formed, and smiles were impossible to hide.

Research consistently shows that interacting with animals can reduce stress, lower blood pressure, improve mood, and increase feelings of connection and well-being. Puppy Love was built on the belief that a few minutes with a puppy can shift someone’s entire day, and Zenith Live offered a clear, real-world example of that in action.

In an environment where attendees spend long hours learning, networking, and processing complex technical content, the Puppy Love Park provided a meaningful mental reset. Visitors often shared that their puppy break was “exactly what I needed” to clear their head, calm their nerves, and walk into their next session or meeting more focused and relaxed.

Across all three days, the Puppy Love Park maintained a steady crowd of visitors and became one of the most photographed and talked-about experiences on the show floor. At the conclusion of the event, conference organizers shared feedback that captured the activation’s impact perfectly: when attendees were asked about their favorite part of Zenith Live, the overwhelming response was simply, “The Puppy Booth.”

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What Our Customers Say

Even the most conscientious workplace can be stress-filled. We believe cuddling and playing with puppies is an ideal way to restore the balance. In fact, scientific studies have shown positive therapeutic effects from animal interaction – including decreasing blood pressure and reduced levels of cortisol.

Puppy Love™ founder Sabrina Freed combined her two key passions: creating outstanding events and animal advocacy. A pioneer in the field of high-profile conferences Sabrina realized firsthand how employees would benefit from puppies in the workplace, and likewise, how employers would see results in worker efficiency, and wellness. A wonderful give-back, Puppy Love™ also donates 20% of all proceeds back into the local rescue community.

Puppy Love™ was started in San Francisco and serves all areas of northern and southern California. We also partner with rescues nationwide to provide Puppy Love™ experiences across the U.S.

Yes. Each location carries liability insurance of $2M to ensure our attendees and puppies are well covered.

All pups come from our vetted, fully trusted rescue partners who ensure pups are happy and well cared for. 20% of all Puppy Love™ proceeds are donated back to our rescue partners to help cover their food and medical costs.

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Southern California: 310-421-9146
Las Vegas: 702-819-8882
Washington DC: 202-858-3945

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