Welcome to Puppy Love™ Northern California
Puppy Love™ Northern California is where business meets tail-wagging fun! As the go-to partner for corporate wellness and event entertainment, we bring a unique mix of expertise, creativity, and pure puppy joy to every experience. Based in the San Francisco Bay Area, we proudly serve the greater Bay Area, Southern California, and Las Vegas—spreading smiles one cuddle at a time. And as we grow, we can’t wait to share the Puppy Love™ magic with events across the country!
Our Puppies
All pups come from our vetted, fully trusted rescue partners who ensure pups are happy and well cared for. 20% of all Puppy Love™ proceeds are donated back to our rescue partners to help cover their food and medical costs. Visit the Puppy Love™ FAQ page to learn more about our puppies and events!

Sabrina Freed, Founder and Owner, Puppy Love™ Northern California
Sabrina Freed created Puppy Love™ to merge her profound love for animals with her expertise in corporate event management. With over twenty years of experience in organizing large-scale corporate and tech events, Sabrina combines event management savvy with a heartfelt passion for puppies. The result? Unforgettable wellness experiences that give back to the animal community.
The Story of Bo: An Addition to the Family
Losing our beloved dog Toffee after five wonderful years was heartbreaking. She passed away suddenly from a brain seizure, leaving me and our other dog, Becca, devastated. Becca especially struggled without her mate, and after months of mourning, my vet suggested getting another dog.
We first tried fostering a senior dog, but there was no spark with Becca. Then, a miracle happened! I saw a post online from my dog rescue group about a young pup found on the streets—who looked just like a baby Becca. Hoping this resemblance would ignite some motherly instincts in Becca, I decided to foster him.
Enter Bo, the adorable one-year-old pup who turned our world upside down. Bo was quite the handful—untrained, marking his territory all over the house, and snapping at everyone. But we persisted with love and patience. Slowly but surely, Becca began to return to her old self.
Now, after two years, Bo and Becca are inseparable snuggle buddies! Bo still has his quirks—lifting his leg where he shouldn't and barking at other dogs—but he's also the most lovable, adorable dog who craves affection. He makes us laugh every day and showers us with endless love.
We are so grateful to have Bo as part of our family. He brings joy, laughter, and love into our lives every single day.
The Puppy Love™ Northern California Team
Michelle
Puppy Coach
Shelley Lumm
Lead Puppy Coach
Chris Kroeckel
Puppy Coach
An Troung
Puppy Coach
Kayla Schelling
Puppy Coach
Jessica Crump
Puppy Coach
Stephanie Sondoe
Puppy Coach
Sandy Freed
Puppy Coach
Cheryl Ellemberg
Puppy Coach
Ivy Phan
Puppy Coach
Joe Bradley
Puppy Coach
Become Our Next Puppy Coach
The Golden State Warriors & Puppy Love™
Schedule Your Next Puppy Love™ Northern California Experience!
Testimonials
Check Out Our Recent Events
Questions?
Puppy Love™ Northern California is based in the San Francisco Bay Area and serves the greater Bay Area and Silicon Valley for corporate wellness events, conferences, and workplace activations. This makes it a strong fit for companies hosting events in major office hubs, tech campuses, convention spaces, and professional venues throughout the region.
Because the team is rooted in this market, they understand the pace, professionalism, and logistical needs that often come with Bay Area and Silicon Valley events. That local familiarity helps make planning smoother and ensures the experience feels polished, organized, and easy to bring into a busy corporate setting.
Client
Paw-tners
Salesforce
Parker
OSI
Okta
OE Federal
Mercedez
Medicarians
Manifest
warriors
Jazz
BCG
Insight
Transform
Google Cloud
Gainsight
ebay
Delottie
Cscmp edge
Commvault
Collective Health
Blue Shield
Bain
AMGen
Amazon
All birds
Giants

































































