
Welcome to Puppy Love™ Northern California
Puppy Love™ Northern California is where business meets tail-wagging fun! As the go-to partner for corporate wellness and event entertainment, we bring a unique mix of expertise, creativity, and pure puppy joy to every experience. Based in the San Francisco Bay Area, we proudly serve the greater Bay Area, Southern California, and Las Vegas—spreading smiles one cuddle at a time. And as we grow, we can’t wait to share the Puppy Love™ magic with events across the country!
Our Puppies
All pups come from our vetted, fully trusted rescue partners who ensure pups are happy and well cared for. 20% of all Puppy Love proceeds are donated back to our rescue partners to help cover their food and medical costs. Visit the Puppy Love™ FAQ page to learn more about our puppies and events!

Sabrina Freed, Founder and Owner, Puppy Love™ Northern California
Sabrina Freed created Puppy Love™ to merge her profound love for animals with her expertise in corporate event management. With over twenty years of experience in organizing large-scale corporate and tech events, Sabrina combines event management savvy with a heartfelt passion for puppies. The result? Unforgettable wellness experiences that give back to the animal community.


The Story of Bo: An Addition to the Family
Losing our beloved dog Toffee after five wonderful years was heartbreaking. She passed away suddenly from a brain seizure, leaving me and our other dog, Becca, devastated. Becca especially struggled without her mate, and after months of mourning, my vet suggested getting another dog.
We first tried fostering a senior dog, but there was no spark with Becca. Then, a miracle happened! I saw a post online from my dog rescue group about a young pup found on the streets—who looked just like a baby Becca. Hoping this resemblance would ignite some motherly instincts in Becca, I decided to foster him.
Enter Bo, the adorable one-year-old pup who turned our world upside down. Bo was quite the handful—untrained, marking his territory all over the house, and snapping at everyone. But we persisted with love and patience. Slowly but surely, Becca began to return to her old self.
Now, after two years, Bo and Becca are inseparable snuggle buddies! Bo still has his quirks—lifting his leg where he shouldn't and barking at other dogs—but he's also the most lovable, adorable dog who craves affection. He makes us laugh every day and showers us with endless love.
We are so grateful to have Bo as part of our family. He brings joy, laughter, and love into our lives every single day.
The Puppy Love™ Northern California Team

Shelley Lumm
Lead Puppy Coach

Chris Kroeckel
Puppy Coach

An Troung
Puppy Coach

Kayla Schelling
Puppy Coach

Jessica Crump
Puppy Coach

Marissa Vicencio
Puppy Coach

Stephanie Sondoe
Puppy Coach

Sandy Freed
Puppy Coach

Cheryl Ellemberg
Puppy Coach

Ivy Phan
Puppy Coach

Joe Bradley
Puppy Coach
Become Our Next Puppy Coach
The Golden State Warriors & Puppy Love™
Schedule Your Next Puppy Love™ Northern California Experience!

Testimonials
Check Out Our Recent Events
Questions?
Even the most conscientious workplace can be stress-filled. We believe cuddling and playing with puppies is an ideal way to restore the balance. In fact, scientific studies have shown positive therapeutic effects from animal interaction – including decreasing blood pressure and reduced levels of cortisol.
Puppy Love™ founder Sabrina Freed combined her two key passions: creating outstanding events and animal advocacy. A pioneer in the field of high-profile conferences Sabrina realized firsthand how employees would benefit from puppies in the workplace, and likewise, how employers would see results in worker efficiency, and wellness. A wonderful give-back, Puppy Love also donates 20% of all proceeds back into the local rescue community.
Puppy Love was started in San Francisco and serves all areas of northern and southern California. We also partner with rescues nationwide to provide Puppy Love experiences across the U.S.
Yes. Each location carries liability insurance of $2M to ensure our attendees and puppies are well covered.
All pups come from our vetted, fully trusted rescue partners who ensure pups are happy and well cared for. 20% of all Puppy Love proceeds are donated back to our rescue partners to help cover their food and medical costs.
Client
Paw-tners

Salesforce

Parker

OSI

Okta

OE Federal

Mercedez

Medicarians

Manifest


warriors

Jazz

BCG

Insight

Transform


Google Cloud

Gainsight


ebay

Delottie

Cscmp edge

Commvault

Collective Health

Blue Shield

Bain

AMGen

Amazon

All birds

Giants